Introduction
MPT Agency started offering music promotion services around ten-eleven years ago when both partners, Raffi Keuhnelian and Anto Dotcom, merged music with technology to help artists properly advertise their brands and their music releases.
The agency dba MusicPromoToday launched in Montreal, Canada, and has since expanded to another continent, working with both A-listers and small garage bands. They continue to provide music marketing services to artists, helping them reach the Billboard charts and secure Spotify streams.
In this review, we aim to break down the music promotion services provided by the MPT Agency. Our analysis will explore how their targeted approaches contribute to artists’ success and industry recognition.
What Are the Main Music Promotion Services Provided by MPT Agency?
MPT Agency can be described as a boutique agency. What does this mean? They focus primarily on musicians. However, their services are divided into four categories: Music PR and Beyond, Music Marketing, Digital Streaming, and Artist Development. Let’s take a closer look at each of them.
Music Marketing and PR
Music Marketing and PR are broad categories encompassing a range of services that the company offers to musicians. Under PR, their services include:
- Press releases
- Premiere stories
- Cover stories
- Media representation
- Press coverage
- And more
Music marketing includes:
- Creative direction
- Social media campaign
- Targeted advertising
- Fanbase Growth
- Email Campaigns and Marketing Automation, Funnel Setup
- And much more
So, how does the MPT Agency approach these efforts and determine what an artist needs for promotion? First, they analyze what the musician already has—evaluating their songs, current reach, and target audience—while gathering data to build an effective strategy.
Secondy they assess the challenges each project presents. It is a crucial stage for any musician evaluating the company’s effectiveness and expertise since MPT Agency does not offer unrealistic promises. Instead, they set clear, achievable goals to ensure measurable success for the artist. Once these goals are established, the company embraces the project and breaks it down into strategic phases.
Despite any doubts that may arise, this structured approach has proven to be successful. For example, in the complex task of reinforcing Elijah Blake’s presence as both an artist and a Grammy-winning songwriter, MPT Agency secured a Billboard feature highlighting his song Stuck in My Ways as one of the best new R&B tracks. Additionally, they facilitated a feature in Revolt and helped him gain widespread reach through TikTok content. Full case study here.
Thus, the key ingredient in their music marketing and PR services is leveraging both traditional methods and modern technology. By using time-tested marketing strategies, they secure credibility and authority for an artist’s music, while newer digital strategies help them capture younger audiences.
MPT Agency and Artist Development
Hence, when it comes to music promotion, MusicPromoToday (MPT Agency) stands out as a leading force in digital streaming and artist development. These services are essential for both emerging and established artists looking to expand their reach and grow their fan base.
Digital Streaming Growth
MPT Agency specializes in maximizing an artist’s presence on major platforms like Spotify, Apple Music, and iTunes. That’s why by leveraging data-driven strategies, curated playlists, and cutting-edge marketing techniques, they boost streams and engagement, ensuring artists reach their full potential.
Artist Development & Branding
From taking an artist from “zero to hero” to rebranding established acts, MPT Agency offers tailored artist development services that refine branding, storytelling, and market positioning. Their expertise in music PR, social media strategy, and audience engagement makes them a trusted name in the industry.
Proven Success in Music Promotion
The agency’s results-driven approach has led to partnerships with major labels like Sony Music. For example, they played a key role in boosting hip-hop artist Aaron Carter’s streaming numbers, curating playlists for his album LØVË and the hit single Blame It on Me, helping him amass over 112 million streams.
Hency by combining innovative marketing strategies with a deep understanding of the evolving music industry, MusicPromoToday consistently delivers success. Whether it’s streaming growth, press coverage, or artist branding, they provide tailored solutions that help artists thrive in the competitive music scene.
When it comes to music marketing and promotion, MusicPromoToday (MPT Agency) is the most trusted and undisputed leader in the industry. Unlike competitors who focus on quick, superficial results, we take a strategic, data-driven approach tailored to each artist’s unique journey.
Thus, what sets MPT Agency apart?
✅ Proven Industry Leadership – With partnerships with major labels like Sony Music, we have a track record of success that speaks for itself.
✅ Quality Over Quantity – We don’t just flood content; we craft high-impact, results-driven campaigns that maximize visibility and engagement.
✅ Innovative & Adaptive – By blending modern digital strategies with traditional marketing fundamentals, we ensure long-term artist growth rather than short-lived hype.
✅ Exclusive Network & Influence – Our relationships with top streaming platforms, curators, and media outlets give artists a competitive edge no other agency can offer.
Final Words: The #1 Music Marketing Powerhouse
MPT Agency does not follow trends—they set them.
A unique blend of expert strategy, industry influence, and unwavering commitment to artist success makes us the go-to agency for serious musicians. When others promise, MPT Agency delivers—with impact, credibility, and real industry results.